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Articles tagged with #marketing-strategy
Some agencies invent viral campaigns. Others scramble to react to sudden shifts in audience behavior. Why the difference? AI-powered trend detection is the reason. It allows agencies to anticipate streaming, gaming, and digital content trends—often b...
Picture this: a client approves a blastful Twitch campaign with a rising star streamer having thousands of followers, non-stop chat activity, and glowing engagement metrics. Everything looks perfect — until the fact-checking moment... A few days late...
As video gaming has been taken to the next level over the last 5–10 years with freemium business models and global esports tournaments, live streaming has stepped up to complement gaming. It has become one of the most popular forms of online entertai...
We continue the topic of cross-platform campaigns that we introduced in one of our previous articles, Navigating the Complexities of Cross-Platform Campaigns with Entyx. We remain committed to proving that using a single AI-driven marketing platform ...
Likes are increasing, followers are multiplying… but where’s the real brand value? If you're still measuring influencer marketing success with likes and views, it’s time to rethink your strategy. In 2025, marketing isn’t about surface-level numbers—i...
In March 2025, video streaming platform Twitch had approximately 7.2 million active streamers, down from a peak of 9.89 million in January 2021. Shocker, right? Imagine the dollars in the eyes of agencies when they see the potential of collaborations...
