One Dashboard to Rule Them All: AI-Powered Campaign Oversight for AgenciesTo begin with, AI is a massive game changer in marketing performance analysis. Let’s teleport onto the field for a moment. You're the coach of an elite football team battling it out in the finals. The game ends, and unfortunately, you're on the losin...Jun 11, 2025·5 min read
The Rise of Data-Driven Creativity: Why Smart Agencies Win PitchesLet’s face the truth: viewers today are spoiled. It’s getting harder to impress them, evoke emotions, and drive targeted actions. You need to break creativity records every single time to get exposure, reach, and high-value collaborations. But let’s ...May 21, 2025·6 min read
Twitch or YouTube: What’s the Best Platform for Streamer Marketing Campaigns?Should you advertise on Twitch or YouTube? Which platform is going to help your streamer grow faster and generate more revenue? Twitch and YouTube offer different advantages in terms of scale, monetization, and audience engagement. Today, we’re break...May 16, 2025·7 min read
How to Spot Fake Engagement Before Your Client DoesPicture this: a client approves a blastful Twitch campaign with a rising star streamer having thousands of followers, non-stop chat activity, and glowing engagement metrics. Everything looks perfect — until the fact-checking moment... A few days late...May 14, 2025·8 min read
The Secret Weapon for Agencies Running Video-Based CampaignsTwitch influencer marketing is totally dead…if you’re still counting brand mentions in video content manually! Video advertising remains one of the most complex formats to analyze for performance. Twitch influencer campaigns can deliver massive reach...May 9, 2025·7 min read
From Micro to Mega: Choosing the Right Streamer for Each Client GoalAs video gaming has been taken to the next level over the last 5–10 years with freemium business models and global esports tournaments, live streaming has stepped up to complement gaming. It has become one of the most popular forms of online entertai...May 7, 2025·6 min read
Create Cross-Platform Campaigns with Ease Using EntyxWe continue the topic of cross-platform campaigns that we introduced in one of our previous articles, Navigating the Complexities of Cross-Platform Campaigns with Entyx. We remain committed to proving that using a single AI-driven marketing platform ...May 2, 2025·7 min read
